Last updated: 25 September 2026
Frisky Business (UEN 53319720A) (“we”, “us”) respects your privacy. This policy explains how we collect, use and protect your personal data when you visit obey.sg or shop with us, in line with Singapore’s Personal Data Protection Act 2012 (PDPA).
What we collect
- Details you give us: name, email, phone number, billing and delivery address.
- Order details: what you bought, when, and how you paid.
- Website data: pages visited, device and browser type, collected through cookies and Google Analytics.
We never see or store your full card details. Payments are processed securely by our payment provider.
How we use it
- To process, deliver and support your orders.
- To reply to your enquiries.
- To send news and offers, only if you have opted in. You can unsubscribe at any time.
- To understand how our website is used and improve it.
- To prevent fraud and meet our legal obligations.
Discretion
We treat every purchase as confidential. Your details are used only for the purposes in this policy.
Who we share it with
We share only what is needed with the service providers who help us run the store: payment processors, delivery partners, and hosting and analytics providers. We do not sell your personal data.
Cookies
We use cookies to keep your cart working, remember your preferences and measure site traffic. You can turn cookies off in your browser, but parts of the site may not work properly.
Keeping it safe
We take reasonable security measures to protect your data, and keep it only as long as needed for the purposes above or as required by law.
Your rights
You may ask to access or correct your personal data, or withdraw your consent to its use, by emailing us. We will respond within a reasonable time.
Contact us
Data Protection Officer, Frisky Business
1024 Yishun Industrial Park A, #02-25, Singapore 768763
Email: support@obey.sg
We may update this policy from time to time. The latest version will always be on this page.